🚀 AI for Fashion Creativity: Artificial Intelligence in Fashion Creative Processes

📅 4–5 December 2025

📍 ITS MITA Academy, Via Galileo Galilei 31, Scandicci (Florence), Italy

(For fashion industry professionals – max 20 participants)

📋 Agenda

🗓️ DAY 1 — Thursday, 4 December | 14:00–19:00

14:00 – 15:00 | Theoretical Introduction

Scenarios and tools of AI in creative workflows; applications in fashion and design; ethics, authorship, and the evolving role of the designer.

15:00 – 17:00 | Session 1 – From Idea to Concept

Project theme definition, generative moodboards (text-to-image), and first steps in prompt design.

17:00 – 18:30 | Session 2 – Visual Identity & Language

Translating the concept into a coherent product identity, generating controlled visual variations, and comparative analysis.

18:30 – 19:00 | Collective Discussion

Sharing intermediate results and reflecting on generative strategies.

🗓️ DAY 2 — Friday, 5 December | 09:00–14:00

09:00 – 11:00 | Session 3 – From Narration to Context

Development of environments, contextual renderings, materials, and atmospheres; introduction to hybrid workflows between AI tools and visualization software.

11:00 – 13:00 | Session 4 – Communication & Presentation

Campaign visuals, exhibition materials, fair stands, and crafting a concise visual pitch.

13:00 – 14:00 | Closing Session

Group presentations, critical discussion, and final reflections.